By Zuzana Martinkova

Alibaba Group and FIFA announced today that Alibaba Cloud – the computing arm became a Presenting Partner of the FIFA Club World Cup until 2022. The announcement was made on the occasion of the Computing Conference held by Alibaba Group in Guangzhou.

The company was established in 2009, One of the world’s top 3 IaaS providers according to Gartner, and the largest provider of public cloud services in China, according to IDC. Alibaba Cloud provides a comprehensive suite of cloud computing services to businesses worldwide, including merchants doing business on Alibaba Group marketplaces, start-ups, corporations and government organizations.

Commenting on the agreement, FIFA’s Director Marketing Sales and Strategy, Iain Downie said: “We are aware of the substantial value that Alibaba Cloud provides to business in terms of technical support and global reaching services. We can only see great potential in this fresh collaboration related to the FIFA Club World Cup.”

Alibaba Cloud will also design and provide the most valuable player award in the beginning of the season tournament. In additional celebration of the partnership, the FIFA Club World Cup Winner’s Trophy was exhibited during the announcement.

Simon Hu, Senior Vice President of Alibaba Group and President of Alibaba Cloud said: “As one of the world’s leading cloud computing providers, we are striving to make technology more inclusive to benefit more people’s day-to-day life and well-being. By becoming a major partner of the FIFA Club World Cup, we hope to show how our technology can bring new aspects of fun and enjoyment to fans of sports, including those people who might have had barriers to access or participate before. For Alibaba Cloud, this is the true meaning of inclusive technology.”

Within the sports industry, Alibaba Cloud works towards providing cloud computing infrastructure and helping with all the analytics requirements.