By Brodie Gettins.
IN honour of World Television Day, today main media organisations will again be celebrating the trustworthiness and impact of the television.
World Television Day celebrates not the machine itself, but the impact that it has had. Announced by the United Nations General Assesmbly in 1996, today became an official day for ““recognition of the increasing impact television has on decision-making by alerting world attention to conflicts and threats to peace and security.”
The European Broadcasting Union (EBU), the Association of Commercial Television in Europe (ACT) and egta are celebrating today by each producing a 30-second video clip. The video clips will emphasise the role that the television has played around the world in providing trustworthy content. They will be aired by broadcasters throughout Europe, Asia, USA, Canada and Australia.
The video clips highlight the joy and trustworthiness that the televison brings, as well as bringing the world’s attention to what matters. The editorial responsibility, truthful reporting and top quality content are some of the DNA of TV. This makes it a unique medium for the world, no matter which device it is on.
Recent studies have shown that levels of trust in traditional media are increasing across Europe as people are questioning the veracity of what they read online.
Viewers can get involved today by using the hashtags #WeLoveTV and #WorldTvDay on social media.